Avaeksperdid and Its New CVI

For over 30 years, Avaeksperdid has been helping people shape their spaces and living environments.

By offering beautiful and durable solutions, the company has earned the trust of thousands of clients and secured a strong position as a leading Estonian producer of curtains, other window coverings, and shelters.

But how do you translate a company’s image, success, and trustworthiness into a cohesive identity that’s visible at every touchpoint? How do you stand out in an increasingly competitive landscape, both in the urban space and online?

We tackled these questions with an open mindset, exploring both creative and technical perspectives.

Through a series of brand workshops, it became increasingly clear that while Avaeksperdid provides protection from excessive light, prying eyes, wind, and rain, their products are always ready to open up to the sun and to new opportunities.

The new visual identity is built around the motif of opening Venetian blinds. The circular logo symbolizes the sun, while the striped segment represents the movement of light and shadow—illustrating the balance between openness and privacy. Explore the new visual identity below or read more on our blog.