Avaeksperdid: Promotion of Awnings

What’s the best way to advertise a first-class seasonal product? Show it in a video, and in the right environment! The product itself was an awning sold by our client, Avaeksperdid. In order to quickly introduce the seasonally available awning to as many potential buyers as possible, we decided to create a product video, which we distributed through social media channels Facebook, Youtube, and Instagram.

In the video, we interviewed the well-known Estonian chef, Joel Ostrat, who wanted to add this product to his summer cottage, and was happy to discuss the benefits of having a terrace.

Joel talked about the best moments he enjoyed outdoors during the summer season, adding the protective awning as a bonus.

The video captured the beauty of Joel’s summer home, but also showed how quickly and easily the product was attached to the summer house, and how easy it was to use.

The main goal of the video was to raise awareness about the existence of a high-quality seasonal product, and to support the client in the sale of awnings.