Avaeksperdid – Roller blinds for Swedbank, video and photos

Avaeksperdid recently completed a large-scale and technically exciting project in one of Tallinn’s most prominent business districts – the Arter Quarter. Specifically, around 2,600 roller blinds were manufactured and installed in Swedbank’s new headquarters, requiring more than 3,500 metres of fabric.

A project of such significance deserves equally outstanding visibility. That’s why a targeted mini-campaign was created for business clients, featuring an interview with Swedbank’s Head of Employee Wellbeing, a striking product video (including drone footage), a photo gallery, and branded content articles.

Earlier this year, the bank moved into its new 28-storey high-rise building, marking the end of an era of more than 30 years at their previous location on Liivalaia Street. Swedbank’s goal was to create a modern, energy-efficient, and employee-friendly working environment – in which window coverings played an important role.

The campaign aimed to support Avaeksperdid’s B2B sales efforts and reinforce the company’s strong reputation as a leading window covering manufacturer.