Launch of The BlurBay Platform

How can you reach a US target audience from the local Estonian market with a completely new platform? This was the challenge entrusted to Hundred by BlurBay, a platform selling user-generated video content. The main groups targeted by BlurBay are international videographers, filmmakers, and primarily content creators offering videos.

We were looking for international players of the field with a broad global reach to introduce the new environment.

In the end, we found our solution closer than we had expected: Alari Teede, a videographer working in the US, but originally coming from Estonia, was perfectly positioned to address the given target audience.

In collaboration with Alari, we created a social media campaign that provides a comprehensive overview of BlurBay’s capabilities and advantages through video and images. Using himself as an example, Alari demonstrated how to join the platform, and explained why he decided to do so.