Social Media Management of Tene Kaubandus

Tene Kaubandus, an Estonian company that operates in Haapsalu and produces high-quality (garden) houses, sheds, saunas, campsites, gazebos, etc., approached Hundred Agency at the end of the summer of 2023 with the desire to take the company’s social media accounts to a new level, and make them more engaging.

The three accounts were: Tene’s Facebook page in Estonian, Tene’s Instagram page in English, and Piha-Tuuri’s Facebook page in Finnish (Piha-Tuuri is the company’s trademark used in the Finnish market).

We developed a new social media strategy centered around regular, almost weekly, educational and exciting posts, accompanied by new photos and often video footage. It didn’t take long to see the results. Already in the first month, the engagement indicators started to rise, reaching significantly higher numbers by the end of the third month.

Despite the low season for smaller wooden buildings, Tene has been highly visible on social media during this period, actively increasing brand awareness. From this base, they can undoubtedly face the next peak season with a more solid back.