Valmiermuiža Beer – Special Festival to Promote Culture and Craft Beer

  • Client: Valmiermuiža
  • Year: 2022
  • Services Provided: Strategy, Digital Marketing, Social Media
  • Partners: Egle Loor (PR)

How to tell the story of Latvia’s most famous craft brewery, and strengthen the image of Valmiermuiža’s craft and gourmet beers among Estonian culture enthusiasts? For this purpose, a unique urban festival – Beyond the Fence Party – was perfectly suited.

During the dense cultural programme, we intertwined the similarities and differences between the two neighboring nations, Estonians and Latvians.

We held cultural debates and beer cocktail competitions. Even the Latvian ambassador attended to shake hands with everyone.

Pre- and post-campaign coverage reached a potential audience of 940,000 readers through 14 features in various publications. The festival was attended by 1,300 culture enthusiasts. Read the case study here.

See the project’s creative solutions