Kell.ee – The New Website of the Association for Sustainable Business KELL Combines Two Existing Sites into One

Eesti Kestliku Ettevõtluse Liit KELL – the Association for Sustainable Business – grew out of civil society initiatives and brings together public and private companies, both local and international, operating in Estonia, as well as organizations for whom sustainable and responsible business practices are a priority.

KELL promotes and helps develop the conditions necessary for sustainable entrepreneurship in Estonia. It advises and trains companies and entrepreneurs, raises public awareness, and implements and participates in projects in Estonia and abroad that contribute to building a healthy and sustainable ecosystem.

As KELL is an umbrella organization formed from two former NPOs, it previously operated two separate websites: kell.ee and csr.ee.

To simplify content management and improve usability, KELL approached our digital agency.

We developed a solution that consolidated the content of both websites into a single, structured, and logically organized platform. We also refreshed the visual design and improved information clarity to make the user experience more intuitive.

To enable KELL’s team to manage and update the website easily, we simplified the WordPress administration system. In addition, we set up Google Analytics and Google Search Console to support better monitoring of website performance.