Stand-Up Style Product Video for Green Forest: Meet the Waste Container Collection


  • Client: Green Forest
  • Year: 2026
  • Services Provided: Video production, digital campaign
  • Partnerid: Aleksander Eeri Laupmaa (stand-up comedian), Kev Arts (video and photography), Lepatriinu (makeup)

As a result of Estonia’s waste reform, significant changes are taking place across the market. Going forward, larger apartment buildings and businesses must separately collect packaging waste in addition to bio waste, paper waste, and mixed municipal waste. This makes it a good time for everyone to review the waste container setup outside their building and assess whether it needs to be expanded or updated.

Since this is an important change affecting society as a whole, Aleksander Eeri (who, incidentally, knows the designer) decided to investigate the topic firsthand and report directly from the top of a stack of waste containers.

Under his guidance, we meet a variety of waste containers and their users from across Estonia.

The goal of the video is to showcase Green Forest’s product range, strengthen the company’s position as an industry expert and thought leader, and raise public awareness about the importance of waste sorting and separate collection.

See the project’s creative solutions